People often interchange price and cost, but it’s important to recognize the significant difference between the two. Remember the old adage, “Beware the cost of the lowest price”? Well, it rings true. Just because a product is less expensive than its competitors’, doesn’t mean you save money in the long run.
Sometimes, perhaps most times, you end up spending more in part because of time and efficiency lost to mediocre service. Or, you could potentially spend twice as much as you’d originally hoped because you have to replace your current company.